Of course, the question on everyone's mind is whether this will be enough for noted Spotify enemy Taylor Swift to bring her catalog back to the service. And with Universal signing this deal, it wouldn't be surprising to see the other two giant labels Sony and Warner sign similar contract soon.
A two-week premium exclusive window straddles the line between giving artists a chance to capitalize on intense interest in new albums while not keeping those on the free tier shut out for very long, relatively speaking. This comes a few weeks after several reports indicated this long-standing conflict was close to being resolved. "Starting today, Universal artists can choose to release new albums on premium only for two weeks," Spotify CEO Daniel Eck said in a statement, "offering subscribers an earlier chance to explore the complete creative work, while the singles are available across Spotify for all our listeners to enjoy." Specifically, artists on Universal will have the option to make albums available for premium subscribers only for two weeks. It's a reversal of a long-held position that Spotify wouldn't segment its catalog in this way, but it was likely necessary to continue offering all the music it has access to. That is finally changing though: as reported in Music Business Worldwide, a new deal between Spotify and Universal Music Group will make some albums premium-only for a limited time. Regardless of whether you pay for a subscription or not, Spotify users have access to the same music catalog. One of the biggest points of contention between music streaming giant Spotify and the record labels that provide it with songs is the service's free tier.
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